CTS – Your Technology Partner

How Can You Justify Investing in Big Data?

Written by Amber Lehmann on July 26, 2016

One of the most important business questions about big data is how do you accurately measure return on investment (ROI)?  This question is continually asked by marketers and big data experts alike, yet the answer seems to constantly elude them all. To calculate big data ROI, we must first understand what big data really is….

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Think of Big Data as Accelerated, Enhanced Data

Written by Amber Lehmann on July 26, 2016

We know you have heard it before – the buzzword, “big data.”  People are fascinated by it.  They love to talk about it, but when you ask them what it means, you will rarely hear the same answer twice.  We are going to be honest here and tell you we think it is a terrible two-word description…

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